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Company
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Describe a brief history of your brand.
What target audience do you want to reach? Age, gender, geographical location, occupation, social status, economic level.
What advantages can you bring over your competition?
Describe a brief history of your brand.
What values/philosophy do you want to convey?
In what media will the corporate identity be implemented? Website, signs, physical store, vinyl, shop windows, vehicle signage, packaging...
Is there any color that should be avoided? Is there any that should appear?
How would you describe your company or project with adjectives?
What objectives have you set for yourself? To acquire new clients? To retain existing clients? Service expansion?
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